![]() Users can also filter out replies with certain words in them. Users can unfollow, block, restrict or report others. Posts on Threads can be 500 characters long, compared with 280 for most Twitter users, and videos of up to five minutes in length can be posted while a post can be shared as a link on other platforms. Meta has not been averse to copying rival products in the past, including the 2020 launch of Instagram’s Reels feature, noted for its similarity to TikTok’s short-form videos. ![]() The app closely resembles Twitter visually, although some of the wording has been changed, with retweets called “reposts” and tweets called “threads”. Once they have signed up, they can choose to follow the same accounts they follow on Instagram, if they too have joined the new app. Thread users will need an Instagram account to log in. Meta said initial celebrity backers included Shakira and Gordon Ramsay, with a recent report suggesting that Oprah Winfrey and the Dalai Lama had also been approached. Brands such as Billboard, HBO, NPR and Netflix had accounts set up within minutes of launch.
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